How hard could it be to create a logo? Plenty. Imagine having some nebulas idea, but not an exact design in your mind and a million ways to approach creating one of the most important elements in any business. I knew I needed help so I asked three artists to give it a try. If I could just get some rough ideas, I knew I could direct their electronic pens and paint brushes to what I liked.
Leonard Assante did about a dozen really great logo designs. I thought the variations of the tall statue he had were cool, but it did not test well, “too imposing” the test groups said. As Leonard was giving me more designs to consider, I hired graphic designer and friend Trent Truman. Trent’s approach was to take the name and craft it into something that exemplified what he thought were my thought’s. But my thoughts were evolving everyday, could he catch me with the right design when he was finished? While he was hammering away I also hired a professional animation studio Animotion in Syracuse, NY to see what they could do.
The testing continued and the expenses mounted, but with each and every logo I received friends, family and strangers gave their opinions. Most of the nods seemed to be in one direction. Trent Truman’s design won! Leonard Assante was good enough to place the finishing touches by designing the word “studios” and positioning it under Trent’s “Bibleland”. Although it looked great, bouncing back and forth from artist to artist and idea to idea challenged at least one artist’s patience with me in the daunting process task of finding that look and feel that will forever define and represent our company’s personality, but in the end it was all worth it and everyone agreed. A magnificent logo was born!
In our next blog we will unveil the final finished logo and we’ll drop in and see Elfred Lee’s progress.