“John, you have to use something other than Bibleland. People will be turned off,” friends kept telling me, “especially the ones you hope to impress – the non-churchgoer.” I thought about their advice as I rummaged through my imagination. “How about Paradise Studios or Ark Media,” I suggested to my wife. “…what about Heaven’s Think Tank?” I could tell we were getting nowhere. The list of potential names grew longer, as did our indecision and frustration. I thought this part was supposed to be fun! We set the list aside again and again hoping to come back with a fresh perspective, but with each brainstorming session, one name kept rising to the top, the birth name that first christened our exciting idea – Bibleland.

Meanwhile at the “J” street studio in San Diego, Elfred sketched, traced, and stroked the 4×8 foot piece of canvas. It was slow going. He labored over every inch; knowing that giving life to the biblical story of Noah was a huge responsibility. Much was riding on this project for all concerned.

By 2002, the Invitation was in the sepia tone stage – ready for its first round of critique. So, off it was to the Institute for Creation Research to meet good friend and president Dr. John Morris. There Elfred encountered a few artists among the 30 scientists. Ever looking for the improvements that would make this painting great and humble enough to open himself up to criticisms, Elfred listened patiently to their suggestions. He then headed north to the Geoscience Research Institute and that’s where the trouble began.

In the next blog hear the ranting of two woman scientists and see the company name finalized.

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